FYSIOTHERAPIE VIGOR

Logo

Assignment

Fysiotherapie Vigor is a physical therapy practice that needed some rebranding. The client wanted a new logo to represent what she and her brand stands for. The logo had to radiate flexibility, activity and physical strength.

An important quote from the client: "Vigor stands for vivacity, activity and strength. And that is exactly what I do; optimize your vivacity in an active and powerful way."

Explanation

As you can see in the image above I have created a very abstract version of a person that is stretching, or dancing, to visualize activity. I have used long and curvy lines to represent flexibility. And I have chosen for the color orange because it stands for energy, vitality and strength. I chose the color blue for inner peace and calmth, but went for a static font to radiate strength.