KEPS Company is a fictional company a friend of mine started during school with a team of dietitians. Ofcourse they needed a logo to represent their new founded company. They didn't give me any instructions or wishes other than the text 'KEPS Company'.


Because KEPS Company stands for eating healthy, I decided to start from fruit and vegetables. Like any good diet ;-). I chose grapes as the mascotte of health and used the purple in the rest of the logo to represent fruit. I used green to represent the vegetables. The overall look of the logo is how I picture old logos for jams and other home made goodies of fruit and greens in glass bottles on an old kitchen shelf would look like. And eventually, even if you have help from a dietitian, if you want to live a healthy lifestyle, you have to start with yourself, in your own home, in your own kitchen.